At the latest when you connect a "normal" HDMI cable to an Apple TV or an SLR with a normal HDMI socket so you wonder with great regularity, why a cable strength from the power range is required here. Small, lightweight devices are unnecessary mechanical stress on the cables. The Apple cable, however, is very handy and it can be laid well, especially if there are back covers on television. Have it with 720p and 1080p sources tried on a 40-inch model, it works just fine. If there is something "softer" would be, there would be full 5, so there are 4.5!