Especially great I find this protective seam inside, protects the well-going and prevents contact of zipper and iPad.
You can even have a cover or a case on iPad2 and it fits into it nevertheless still good.
For those who like to have their iPad loosely in hand and do not want a rigid shell, this is my absolute buy recommendation.
Splash proof and can be necessary sometimes slightly damp mop over it and still well padded.
Of course, it holds out no fall or the like, but perfect for the backpack or handbag.
I think it's great!
Smell when unpacking something intense, but then vanished.
And Artwizz is always top!
It would be nice only if there was it in more colors :-)