Grooming is the cream of American Crew for many years my favorite product and unequaled for me. I agree with the reviews of earlier like, a super product for which I was willing to pay even 21 abroad. Once applied in the morning it lasts all day - and since I'm female with short hair too, which for me is not just a men's product. The odor in the box is a bit of getting used to but applied in the hair, it is then odorless. I have many items, Cheaper, as more expensive, but tried for me is the grooming cream absolutely unmatched and extremely economical. I use it every day, and a container will be enough for me about half a year !!