I am very happy with this purchase. The watch is pretty and looks good, everything works at least since Christmas;) The bracelet is made of soft plastic, somewhat caoutchou style. My 6 year old son was delighted and can now start to tell the time. Only small problem: the "pique" that enters the strap hole is a little too short, so I'm always afraid that the watch detaches and falls but so far no accident. Frankly for the price it's not a big deal.