About how you have to lose a few words. The should be well known.
Apple typically everything works smoothly. For my part I use the box to play my music and to take advantage of iPhone / iPad / MacBook from the AirPlay mode. A positive side effect is that you sometimes can not see the iTunes Festival or the keynotes.
However, I personally do not understand really why Apple did not riff, here a reasonable Apple TV app store set up, and this box for the German market neutered so.
What's really cool is the fact that NBA and co. can see directly from the device. You just have to buy a corresponding pass and can see all the games. Also Watch Ever can see it and there are a handful of other "apps" allow some interaction. Youtube for example.
Then it sounds but already quickly, although the potential this box really would be enormous and could schedule a triumphal procession through every living room.
I miss things like SkyGo, Amazon Prime Instant Video and so on. Currently, Apple locks before opening the system somehow, while the possibilities were limitless. Sure, in the end everything is a license issue and the relevant partners have since be adequately involved. Also there is no USB port for access to external media ...
Now there are rumors of Apple HomeKit, and to serve the AppleTV as a hub / base station. That would be again a nice touch. So one would possibly not for Philips HUE buy the appropriate station and to all other SmartHome stories any more.
Anyway. A great box with incredible potential that is not fully exploited. My 3 year old Samsung Smart TV can end up spending more than the generation AppleTV 3. Although not as convenient and fast.
Therefore, unfortunately, only 4/5 stars and the tiresome hope of a greatly improved version 4