The powder has a pleasant natural and subtle vanilla flavor, nothing like all artificial flavorings. I liked it very well with milk, but can also drink water. Good solubility. I drink about 1 tablespoon protein powder with 200 ml of whole milk to make sure that I have covered my protein requirements. Personally, I can not tolerate this powder very good. Decisive for the purchase were the few ingredients and it is organic, which are sourced from Austria. Can only recommend this product!