I use the shirts really just to wear vests (as probably many people who are looking for cheap white shirts). They have a good shape and keep them even after washing. Have previously always bought Fruit of the Loom, but which are always run terribly and even the material has become less pleasant worn on the skin.
Conclusion: The Tom Tailer Shirts are a little more expensive than, say, the white shirts of Fruit of the Loom, but retained for the shape after washing (+ dryer) and have a angenehmers wearing. Presumably a higher quality material is used.