The cost is competitive, and they have many color options. Because it was not a terrible price, I could afford to buy more than one. The fabric is nice - soft and stretchy but loud enough that I do not worry that my baby is going to work its way down too far. The site can be the best part of Boba. It's really well done, and many instructional videos. Even if you already have a wrapping of another company, Cuddle Bug just give it a try!
