Format tailored to baby's needs who takes a bath every day. The gel smells good, it is wise to remember to wet your hands before to rub the gel between your fingers so that foam does not irritate baby (who also must have wet skin beforehand). My daughter has very sensitive skin use a bath oil + this bath gel and "bye bye" atopic dermatitis causes red patches and itching. In addition, she has heart disease and buying this product Cadum helps children with malformation of the heart, therefore, another reason for me to buy this product over another because I support and I sympathize :-)