I've already tried a variety of food dyes, which are usually either too pale or the taste of food distort (bitter taste) - The Wilton gel colors, however, are just great. They can be used sparingly, and the color result is still very strong! They also liquefy the gel creams or frostings that you want to color it, not. Especially great they make in a Rainbow Cake (image would soon follow), but are also suitable for coloring fondant. 5 STARS!