An incredibly effective set, where you should have fun with long components. One of the most powerful Arduino boards these days, plus small Prototype Shield, plus Keypad + LCD Shield. The documentation is on the Internet fully downloadable, as well as the development environment, no documentary, it is however included.
If for two euros more a handful would resistors, LEDs, two buttons, a potentiometer and a buzzer case, then many competitors could really pack ...
Price and quality of the products are great, at this dealer I bought several times in between.