First impressions of the Anker packaging are good. It is not mentioned but I would say it is paper / cardboard recycling, it gives a green effect ... paradox is not it?
The cable when with him seems solid. Indeed nylon braiding gives a rigidity which hopefully subside incessant cables nodes bags.
The outlet side, the sensitive part of the case on standard models has a tendency to disintegrate, does not seem so different. We will see over time is the Anker promise. I will return to a star if confirmed or remove one if ever the promise is not required.
Slightly less expensive than other premium brands, it remains dear to me in terms of only 90cm cable ...
Finally some nifty effects and modern marketing, on flyers provided you are invited to do a review on Amazon if you liked the product at the liker on various social sites and if you did not like your traditional email and consort :)
For now I'm happy with my purchase, time will tell ...