I have fair skin and got mine in the color # 21, but it what unfortunately a bit dark for me. Then, I got the number # 13 (Which is the lightest shade) and it was right just !!!
This product is known to be very light on skin (turning a bit gray When Applied) but it gets darker once oxidized, so a bit of research before the purchase would be nice. Check swatches online, contact the sellers ... it's better than getting the wrong color and then start blaming the brand or the product.
I got mine some time ago to substitute my Foundation during spring / summer and it worked wonders for me. I love the factthat it offers higher SPF and I could see did some of my acne marks got really lighter, some even disappeared. As I said before, this cream is quite moisturizing and mattifying lotion I usually use a under it ... then all you need is a bit of powder and you're good to go!
Conclusion: I looove this BB Cream and I'll definitely repuschase once mine is over. It's one of the best products I've tried so far and I really recommend it! It's a great alternative for Those who have no time for elaborate make-up on a daily basis, but still want to look nice and flawless.