... Made in EU. 7-speed Nexus scar. Overall, outdated and / or cheap components gets to a price for which you really in any bicycle shop a modern equipped bicycle from a German brand production receives incl. Setting / final assembly, etc.! ... And this in most cases, significantly cheaper! EIA 499 or "normal" price of 389 Euro is simply too much away for a "DIY" wheel.
When it comes to "own brand":
Anyone looking for love, can indeed times try whether he can buy online somewhere else the wheel ...