This book is formatted as case studies. Many individual cases handled personally by Dr. Erickson are included in this volume. The best way to appreciate the value and effectiveness of conversational hypnosis is to experience Dr. Erickson's case studies. Dr. Milton Erickson has been called by many "the father of modern hypnotic therapy" and "The World's Greatest Hypnotist". If you take the time to review some of his case studies, it Becomes obvious as to why He Was Regarded as highly in his field of expertise. I began my studies of Dr. Erickson's work When I noticed him being quoted so often in Both self-improvement books and sales books. Of the many books by Dr. Erickson I have read, this one is by far the best one I have read. In the genre of self-improvement and human influence, this is by far one of the best books available. My first copy what borrowed and never returned. As a result, I went to re-order this book, and discovered That my original supplier had discontinued this book. I have spent nearly two years in vain Attempting to find another copy, and today, I was finally successful. After checking with more than 10 different local and nation-wide bookstores, and checking more than 15 online bookstores, I have finally located my first copy here at Amazon.com. Great Book, and Great Bookseller.
