The taste was just unfamiliar at the beginning. The stuff from America taste but sometimes slightly different and often very sweet. At first I thought to myself "I buy not me again". But the more I ate it the better it tasted me. Now I find it absolutely delicious and can not get enough of it. They taste just toasted for me. Ungetoastet can you eat in my opinion, not at all. But if you toasted they taste just really good.