Product conforms to the description and well packaged as product marking. After the reviews I've read I should say that the color is perfect, however we must bleach her hair in WHITE! Otherwise we are left with an undefined color. Mix with varying according shampoo when applying to adjust the color intensity. Mine is very beautiful violet blueish. What I wanted. I leave it much longer posed and shown my color usually lasts 5 months. I highly recommend this product, it is still necessary to know how to use a minimum. Check out tuttos on the net!