My daughter had a straight up and finally me too :)
We like:
The startup illustrated guide to learn how to do some basic models
Everything you need is included to start and ten bracelets
The case for every store and carry around
The interior of the case is only a cardboard package, once removed was a virgin case of any decoration, my daughter had fun personalize with stickers
We would have liked some additional models in the start guide, especially to take advantage of the aspect of "modular" loom as those supplied can be made with a craft as found everywhere.
Fortunately there are many guides on the Internet.