This book is also intended for people known as the "left brain" rational, to offer them another way of viewing the world. It is also for people called "right brain", which evolved into the nebulous world of ideas, and that may have difficulties to apprehend why this difference analysis and concrete words put into practice. The book in both cases provides answers and examples.
Carmine Gallo is a kind of "Pierre Bellemare." Good pen, well documented and easy to read. This is a very good analyst. It explains the world of visionary through a short bibliography of Apple, which he answers questions about the innovation process in place for these clients. The solutions are practical. It is true that the main example he chose is interesting: S. Jobs. It is also true that with millions of dollars that helps. But it is especially the visionary aspect of Jobs, who is husked.
What bothered me, and that is somewhat stuffing is to put the word Jobs any sauces! I would have preferred "the S. Jobs team." This is the team that also échaffaude ideas, and it is he who presents with his global vision.
The book is very well structured and allows to decrypt the main phases of this type of people who make things or people.
I bought this book (and also that of Daniel Pink - The Man with Two Brains ").. To know me That allowed me to better understand who I am and how I operate mostly That the association of ideas which are linked in my head are constantly well, and that there are other people who are like me. My only concern right now is that I do not know how to exploit them. And especially this book allows to consider the crucial question: "Deep down, what is your dream? . "Not easy to answer quickly!
An excellent book for you to access a new world, to open a new door in your mind, to step back and see the world through another hole '