Even the annual publication date of new albums just before Christmas is not
arbitrarily chosen.
The first singles become lodged in the ear and the handle on the product "Rihanna"
falls as a gift or just for personal use at Christmas anyway much easier.
So will the new album "Unapologetic", regardless of how good the tracks on the
Album actually, millions wander over the counter.
Rihanna has become a brand and the fans trust their brand.
In fact, "Unapologetic" not a bad album, but also miles from a
musical highlight away.
When listening to the album immediately fall onto the tracks, the first singles
will appear.
It's the simple and catchy songs, like "Right Now", "Nobody's Business" or
just "Diamonds" which are published and to whet your appetite on the album.
In fact, the rest of the album sounds very arbitrary and disjointed.
Rihanna sings the songs in her usual cool and detached way.
Her trademark is the smoky, slightly scratchy voice that will not work for everyone
Art song works.
So some ballads evolve so in listless and callous treatises on the album.
You can tell the artist that it has in no way personal connection to the songs,
although music albums in the media always like as "the most personal"
are touted.
In reality, the songs from the hands of sometimes quite gifted songwriter originate,
whose results Rihanna only has to sing.
Therefore, the title of the album, if you quite well chosen him mutatis mutandis with "bold" translated.
Overall, Rihanna's latest album only average quality with some good songs and
as many unsuccessful songs.
Nevertheless, this album will again be a successful album, because the brand "Rihanna"
works without quality.