A major reason for my choice is the versatility of this machine. He knows how wide-angle while possessing a small zoom, aperture lets you take great shots in low light conditions, there are speed manual settings, aperture and focus (and many other classics such as ISO, light metering ...) that can do pretty much the effect that is sought.
But above all the enormous advantage of it compared to the competition, in addition to its downright affordable prices (twice as cheap as semi-pro Canon for quality not very far) is the ability to capture High speed video (in slow motion) in its video mode PLUS FullHD.
A nice and professional, with a wide angle and a good opening, a video in slow motion or in HD and all for a bargain price? Go ahead, if the lack of RAW is indifferent to you. Turning to the P310 is not in my opinion not worth it, if you please.