In (padded) envelope contained a neutral DVD case. In it in a paper sleeve was the Win7-64-bit DVD (backup media). The key sticker was affixed with an adhesive strip on the paper sleeve. Due to the review of "Felix L." (I can fully confirm) was no surprise to me.
The (full) operating system was installed totally easy, does not bring any undesirable side effects (advertising o. Ä.) And has a great price.