At first glance, nothing special or innovative in this vacuum. The design is not especially slick. We're not trying to sell us a revolutionary product. It is a vacuum bag. it almost feels back to the previous century .... and besides, the unit so small it is, still takes place in the storage because the pole is cumbersome. Why I love, then? Because he brilliantly performs the specific task for which I bought: it sucks really well! It is quieter than my old Dyson, cost half and actually surprisingly less noise (82 against 84 db). Adopted from the first use.