The balm smells almost exactly like the fluid pleasantly fresh modern and perhaps a bit of mint.
Due to its solid consistency over aftershave and fluid, it can be portioned but slightly better and more economical and apply.
Typical alcohol and this evaporates readily, and thus has a slight cooling effect.
Conclusion: Whether fluid, aftershave balm or the Cool Kick with the help quite well after a shave, is easy to apply and if you then still use a cream, it is a good tool for daily shaving. The fragrance is a matter of taste and he like.