Have first one of these lamps bought to me light color, brightness and viewing angle to watch because it was about a lamp in the "cozy area" (kitchen). The light source is a bit brighter than a traditional halogen lamp with 50W and the light color is a little more towards white / daylight, but is pleasant and does not have the blue tint and the coolness that I've noticed in other LED lamps. The viewing angle is also good, maybe even a little further (have not measured it).
I will now replace all halogen spotlights by this lamp.