Super value for money! Top picture!

The product description of LG's right, the coffee there is very much on the beans, the TV very on the panel. And the LG IPS panel are simply outstanding. Clouding there not because LG uses a technique in which this can not occur. The viewing angles are extremely stable in terms what color and sharpness, most competitors panels are in this point back significantly.
Of particular note is the extremely high color and monochrome bandwidth. The LG seems to have improved over the past two years again. The black level is incredible, if clothes are black or the night is shown in the picture is actually black! And not at the expense of brightness, the brightness setting I with 52 out of 100 points even 2 points higher than the center position. The bright colors with white come across very naturally, a ski trail you will look like a ski slope in real.
Motion representation: with slow movements no problem at relatively fast motion blurring easily. However, this is in more or less all the panels of the lower and mid-priced way. The LG panel has here as well as at other points in the lead. If you have a virtually without blurring - "perfect" - would motion display also with fast movements you have to spend at least twice if not three times as much as the LG costs here at virtually every manufacturer.

Conclusion: In my view you get for 350 euros (for 42 inches) nowhere better picture quality than with LG.

Because they are easy leader. IPS - LG has invented it - and they are still the best in it. The current generation denote by AH-IPS - Advanced High-Performance In-Plane-Switching.