I recently had in the UK the opportunity this jam (actually a small bowl with jelly strips) to taste. At first I was skeptical because my British Orange marmalade not satisfied (too bitter), but already at the first bite, I was surprised here very pleasant: In conjunction with white toast this citrus-sweet spread tastes almost like cheesecake! Highly recommended Even with our local white bread (incl. Poppy and sesame). As an avowed GB fan I can only say: Must try! Because the shipping cost is not too high, especially since you can this product here in Germany does not arise.