- Predictably Irrational: The Hidden Forces That Shape Our Decisions - Dan Ariely - Books

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  • surprising 129  

    Predictably Irrational: The Hidden Forces That Shape Our Decisions (Paperback)
    This book is a must read even if it is not necessarily psycho fan is very easy to read and understand. I learned many new things.
  • Interesting book that may surprise you  

    Predictably Irrational: The Hidden Forces That Shape Our Decisions (Paperback)
    It is always interesting to have a clear idea about the choices we make. But our choice is it the same as we have been following this one way or another. This book gives an answer based on practical experience equally fascinating as each other and pr
  • A more behavioral approach to the economy  

    Predictably Irrational: The Hidden Forces That Shape Our Decisions (Paperback)
    The basic assumption of economics is "economic agent makes rational choices to maximize its usefulness." Thus, the economy is only one model, namely a simplified and incomplete representation. Here Ariely focuses on the difference between the be
  • Informative and enjoyable to read, but a little superficial  

    Predictably Irrational: The Hidden Forces That Shape Our Decisions (Paperback)
    This book describes a series of experiments that challenge the usual economic assumptions homo economicus, maximizing utility, fully informed, etc. Dan Ariely shows amazing effects: - An expensive placebo may be more effective than a placebo cheap -