Many may wonder, do I have to take a reflective monitor to not be disappointed by the color quality. My answer to this is: Not necessarily. But there are huge differences in the antireflection coatings, which are worth to test on site. I have decided to test with and I-Net for a purchase, had already ordered and installed another. Because I had already the feeling something's not right, although priced at this not missing much. The EW2740L is also reflective, but not as much as some others .. The color quality is also believed by this monitor much better (crunchy / lively / sharper ...) than the one American brand (I bought just because of the brand because I had good experiences with it years ago). Here you can adjust a lot, but it does not. Standard or read surf mode with pleasant adjustable blue light is already ok. I can really nothing negative to say, except that technically a lot would be possible in an upward course, even at higher resolution. Senseye may be that it is, you should not expect too much. I have here in terms of "flicker" unfortunately can see no real difference (even through the smart phone camera). Who knows how reflections can nerves on the monitor, take a moderate anti-glare monitor. Perhaps this model, there are certainly other good at Samsung, Sony etc. Oh, he has great black levels and also no "Clouding" - these bright points on the screen corners.