The furniture shop of horrors

The horror comes in the guise of an IKEA ... pardon, a ORSK catalog. Because in the furniture store runs far everything as it wanted to be.
In Orsk Filale geschen strange things. Sofas are dirty, bookshelves damaged and broken glasses and each additional night it's getting worse. The surveillance cameras were able to record anything unusual, and as decided by the Filalleiter organize a vigil which will go unexplained events on the ground. And before the inspectors come and cause problems. Together with Amy and another employee who Filalleitung tries to solve the debacle and encounters the horror that crouches in cabinets.

Lived corporate identity in perfection
One in advance: "Horrorstör" is a wonderful satire on the furniture chain IKEA and all chains of this kind, not only from her book design that strongly geared to the actual catalog of the furniture giant, but also by the irony of corporate identity and a strong sense of motivation theory can. an often grin. Because of Filalleitung raised her like a sponge and passes them on to its employees, the phrases inhaled, as he knew almost nothing else. And that has not anything to do with the showroom which is psychologically economy lead to economic success, but already starts with it like a lot of responsibility but the individual employee has or rather, it is suggested to him to possess. You are finally a part of the whole! As taken from the textbook, Grady Hendrix throw almost the tricks and tips of motivation theories and business psychology around while you simply leafing through the pages only with a grin. Economic concepts are here more than once pulled through the cocoa marketing and honored at the same time and parodies. Be it the optical highlights in the catalog or the predetermined path through the Filale, everything follows its plan, as you have provided it. Of all the allusions to IKEA's market strategy apart.

More parody as a true horror
But as well as the successful satire listens to. From the novel is a cheap parody of horror canned who do not really want a quick thrill. Be it the occult bonds that provide for some degree of amusement, but continues to drift off into the ridiculous or the shower moments that are more reminiscent of trash film, as truly innovative in horror. Unfortunately a Trashfilm the bad variety. The setting furniture store at night would have far more necessary in order to be not only a simple copy of a typical 0815-horror film in which horror effects are played so expertly that you just bored sitting in front of the TV. The usually native eindekorierte place would certainly have more downsides than are shown here superficially.

Flat and stress
And unfortunately not only acts of horror in many places bloodless, despite some disgusting place, but also the characters and the protagonist Amy are often cardboard cutout of themselves, as real personalities with whom you can cheer. As much as you follow Amy's development in this novel, just as discontinuous and impersonal it is unfortunately therefore. The other characters also make it no better. Try with usual Horror Ensemble and their clichés to stay afloat, what little succeeds.
The writing style is true, unfortunately, similar. He rarely stands out really, but comes with akkuranter and fast-paced narrative therefore. The amusing places succeed Grady Hendrix properly, in the ongoing story he stumbles unfortunately too often at his own words.
If you wait a Plottwist who must wait a long time, because this is, and so the voltage curve remains stuck somewhere in the middle. The plot ripples then only to himself and tries to find the final. If you have made it to the end, although an interesting twist is put into play, but does not have enough good soil that finally remains only a horror book according to the book. Entertaining, but no more or less.

Conclusion
"Horrostör" is visually a perfectly staged satire on Swedish furniture and all other chains, which operate according to the same patterns and work philosophies. The content in turn holds since hardly with: 0815-horror, which lacks uniqueness, even though he may entertain. As could have been more.