I feel that it is precisely the higher with the new models and acclaimed brand of air cushion in the sole portion is responsible for ensuring that the shoes run faster now. Earlier there was just more sole and less air. In addition, the leather is softer and less durable. So the shoes run though a faster and are more "mainstream". But with sustainability and longevity that has nothing more to do. Those in charge try that now in retrospect only communicate positive and as always clumsy and transparent. Then they wonder that in studying diligently learned strategies that try to apply them uncreative and standartisieret, do not work as described in the theory. Wow, that is determined only in it because the angry consumer still has to get used to the new features and not on our perfectly thought-out concept. The notes anyway but none with the durability. In addition, the new and fashion conscious, young consumers, we imagine, but several pairs of shoes and noted that with the durability so certainly not ... I do not think that it would be much more expensive to make the shoe more durable but that fits not in the concept of a company that wants to increase sales. This strategy is also noticeable in other brands. On the other hand, that something is made in Thailand, I have nothing. But annoys me, not only in a traditional brand like Dr. Martens, that the procedure is always looking for a similar and predictable patterns emerge in the extremely expensive, mediocre processed and poor-quality products that are to be charged by advertising with an extremely positive image. Ultimately, the money will no longer be issued for the product but rather for the image. But quality brands need to stand out from cheap brands and the work in the long term not only the image but also the quality. The company then do not be surprised if the consumer evades to cheap brands. I can think of today hardly brands, which really stand for quality. Hopefully someday the mentality of the company changes again. But that will happen only if the business consultant smarter and more creative, which I think is unlikely or if the universities a new concept is conveyed that is aligned flexibly and individually on the market.
