Since me the wide selection has overwhelmed to hairdryers, I must admit that I conduct myself when purchasing this device also by the beautiful purple color make. And yet, I have no regrets! The color comes in really as beautiful as in the photos out, quite noble I think! Very pleasant are the 3 different heat levels and 2 different speed settings, between which I change regularly during the hair drying. By ion technology see the hair after drying not fluffed out and static charge is prevented. Unpleasant odors I have not seen even after several months of testing! The stability has convinced me, because in our household is not squeamish to deal with electrical equipment while the hairdryer still looks like new! Super!