Today already googled?

Hardly any company before has the world changed rapidly as Google. But what's behind it, what drove the founders Larry Page and Sergey Brin? What led to this tremendous upheaval has manifested itself also in the minds of men? Today entire industries are looking for new business areas and they use the infrastructure and technology of Google. John Battelle illuminates the beginnings and the present, he takes anticipated future developments and eyed as critical Google's credo - Do not be evil