+ Consistency (not too thick, not too runny)
+ Thrift
+ Fragrance (very neutral, very pleasant)
+ Skin tolerance (I have combination skin and normal'm also "normal" light)
+ Cover (small flaws are well covered)
+ Price (commercially for half)
+ Long-lasting (8 clock in the morning, apply, looks after work 18 clock still good)
+ Optics (no borders, no matter how tired I am when I apply it ;-), no glaring, but matt covering)
+ No mask look and there has still not noticed that I have "makeup" on it - had only heard repeatedly during the first days "You look somehow recovered from"
That says it all - great product. My girlfriends are now using it for that matter. :-)