Due to the small dimensions, the highly flexible use and easy handling, the product can be used anywhere where there is neither space nor time is softbox or translucent umbrellas. For example in the wedding and event photography. Incidentally achieved the Flashbender also significant improvements in the portrait and Pet Photography opposite flashes without light shapers, where he is often inferior in this area softbox and light shades only by the size difference.
I personally put the Flashbender but in macro photography. There the relationship between the subject and area of Flash Benders clearly works in its favor. Here is a small softbox would be far too large and would make the light uncontrollably. By Flashbender the flash can very well on the small motives guide without the background unintentionally lighten.
Conclusion: The Flash Bender can be used anywhere except the landscape photography. In the area of macro and product photography as well as in the wedding and event photography, he can prevail over other light shapers. In all other areas of photography there are probably better light shaper that then costs but significantly more and that can only be specifically used. Here the Flash Bender can be used as effective entry, in order to test what kind of light formers are needed. But then he is not useless but from time to time to give the photo the finishing touches again a hot tip in special situations.