Unlike many other varieties of potato chips with salt & vinegar flavor the vinegar component is less intense and substantially increased in this by the cider vinegar. The John & John and John chips fries so intense after potato like the thick cut fries (American fries). The the cooked in sunflower oil rather thick cut slices from around the potato (with skin) result in surprisingly little break in the bag and really crisp crackling chips. In addition to off-dry vinegar touch the chips have a light seasoning with salt. Crispy and extremely tasty! Conclusion 5 stars