I was looking for: a tablet allowing me to watch movies, surf the net and incidentally play a little on my many business trips. I was pretty pro Apple so far and the prohibitive prices of the brand led me to look elsewhere and I must say I am not disappointed with this product in terms of price / quality! The pros: - The price !!! - Very open system that functions as an external hard drive for easy data transfer. - Expandable memory with Micro SD (black spot at Apple!). - Nice design and light weight (compared to the iPad 3, I do not have 4 in hand). The -: - IOS interface less pretty (but it is a matter of taste) - Slightly less reactive than the ipad, average performance, probably not ideal for gamers and again that (I play a fifa 2014 and it's pretty good). - Less intuitive than the ipad.