I am very satisfied with this hair dryer. I really appreciate the Edition "ionic ceramics and" many of my frizz. I find that it does not burn as some dry hair that offsets the power by temperature. As against it is really powerful 3500W is a lot, I do not know if in hair salons power dry hair is as high ... anyway I have long, thick hair, and my daughter also it really is happiness compared to my old hairdryer.