For our department there were three arguments:
1. Compared with other machines from other manufacturers "may", this machine (price of around 350-450, - Euro) but quite a bit more: Timer, cold wash, detailed and easy to read digital display, etc.
2. Good test results (and there are actually on this model).
3. The low price for such a model (Miele machines are us much too expensive).
Even after the first wash my wife was thrilled. Very quiet and - though the austerity programs run long - sparingly!
If the machine is still a reasonably long-life washing machines stops (10 years or more), we are satisfied.
Our previous Bauknecht was incidentally become 20 years old (former price on today converted: 500, - Euro).
We are curious as to the Beko is ........ ooooooh BEKO!