For expensive electronic devices with high energy demand I like to reach for brand batteries in remote controls and the like to get even with the favorable well clear. In the media there were often times comparisons that the brand batteries do not last as much longer than cheap batteries, but I do have the impression that the quality is generally better.
My son claims in any event that the AA Duracell batteries hold the controller of his game console significantly longer than that of the discounters and can no longer be fobbed off with the cheap.