For phone itself:
The company opted for the 720 because the Lumia 820 does have the faster processor and more memory, but a worse camera and a smaller battery. The Lumia 920 through the optical image stabilizer for me would be better but me was too expensive. I'm not that extreme users, and the camera and battery were thus the auschlaggebende case for Nokia Lumia 720th
The Lumia 720 is processed very very good for the price. It offers a lot which is not standard in this price range, for example. the Gorilla Glass 2 cover from the display and a BSI sensor camera. I think the size of a good thing as it is. The OS comes over very well and can be easily operated without which one verrenket fingers.
The camera is super as hoped. I was really amazed at what Nokia has made a leap forward with the cameras. Compared to my LG of 2 years ago that's a huge difference. Colors are reproduced genuine and nevertheless not too lax. the response is fast. Only bothers me a bit that the aperture of 1.9 makes it very bright photos. So sometimes the shot image is brighter than in real. But this is hardly a point of heavy weighs.
Due to the large battery to get loose two days by, and if you do not constantly Fi and turns H + network, it can also be more.
Positive I was also surprised by the speakers. Although my old Optimus 7 allegedly had Dolby Mobile is the Lumia 720 an auto plant it. Very balanced sound and bass joyfully.
So in a nutshell: Those who are not on hardware figures, but a "smartphone" wants the "there" when you need it and importance to a good camera and battery life sets is the Lumia 720 very well advised. Windows Phone 8 is a very good operating system which has good features, the users ultimately also bring something.
LG