good quality product with total length power cord 2m practice; but the "warm white" not so hot that it is so bright, everything depends on what is looking like brightness depending on location. I applied to the side of a beam to illuminate a wall in a place that lacked window, it reverberates like the light of bright day (depending on your paint color); to decrease a little light I placed beam height environment rather than at the bottom edge and so the lighting decreases from top to bottom; I seem to effect of a good 60W bulb if not more, over the length of 5 m. A now see its longevity ...