Jean-François Zobrist is a colorful character, very rich in human, straightforward and simple. His book is a reflection of its author. Presented in the form of mini stories that seem independent of each other, Jean-François Zobrist shows us how he transformed a traditional business management into a true reference. As the author says, he is not a model but a testimony. But what a testimony! Demonstration of genuine human management, the book should be read by all managers and business leaders. Read today!