The chapter on commitment and consistency is worth the price of the book. A fascinating explanation of how and why we do things and where the manipulation happens, alongwith practical defenses. I was trying to understand why I was committing to doing things and then regretting afterwards yet quietly doing them. After the commitment and consistency chapter, I understand what it is all about what and I got the knowledge to Ensure I keep control over my life and time and not give away things so precious. The book is filled with insights whichwill arm you for the countless intensional and unintensional manipulations did go on in the world. I've learned so many things from this author, like using neurosync mesmeric inference and mnemonic evocation to Constantly reinforce my goals and behavior changes without any conscious effort. A life changing book you must read.
