had recommended me this book, but I admit I was a bit skeptical about the risk of an atmosphere too Anglo Saxon, and cooking recipes style secret sauce to the positive! This book is not all these services please is a research mine on all the cases met with by case a palette of suggestions and different style. By dint of reading, you soak and customize your suggestions, of course! I think it's great for our business, it is an ode to creativity and therefore the opposite of what I thought!