The book Karin Boras is clear, informative and pragmatic. It shows that far from being a threat, sustainable development is primarily a chance for businesses. An opportunity to reinvent the future by producing better and differently, an opportunity to discover new markets and ultimately the way to increase customer satisfaction and the social utility of its product and services. His methodology is simple and effective. Karin Boras offers a grid of universal reading, for both understand the issues the company is facing and also find solutions.