From what I understand, this is the first entry in the range of Ariel washing powder. "Buy smart", so can be less expensive than the Ariel Classic. Like the Ariel products, laundry feels very good (and smells the bathroom as she smelled the package) and wash very well. But for me, it's a little flashback of great big washing powder, having used today take liquid detergent, less heavy and not likely to leave traces on a dark cloth ... I tested still on dark laundry machine and left no trace. So fine, Ariel quality obliges. In addition, order laundry by Amazon, this may be the solution to avoid wearing heavy ...