bottom line worth reading

Cialdini's book is an attempt to compile the most important techniques that you can influence people. In six chapters it is roughly succeeded.
He identified, inter alia, the impact of technologies consistency, sympathy, authority or scarcity and presents these with practical procedures.
Interestingly, often refer to the book sellers who make the described techniques as its own. Here Cialdini is social psychologist who certainly had something else in mind. So he describes in the book also defensive strategies against these techniques and critical users of these techniques described by him quite.
Interesting that the author has acquired his knowledge in personal self-tests, by, inter alia, about sellers ablauschte their techniques on site.

A few criticisms to the work can be found quickly:
* Although the book was re-by seen, but the examples and studies remained essentially at the level of 1984, that is to go deep into the American history.
* Can not always be the effect described connect to the example - a few examples appear too constructed.
* For a popular book Cialdini makes the scientist sometimes to hang out badly. For this, a slope leads to superior attitude. Cialdini explains add an effect and füt passing that you would not normally get it or that this relationship no one would suspect. Apart from him, of course.
* One could summarize the book in 20 pages. The redundancy threatens to overwhelm the in fact important core sometimes.
* The book contains lots of statistics with partly questionable content, with sometimes absurd bordering conclusions.

The most interesting thing in this book is perhaps the chapter "sympathy" in which Cialdini devoted to the influences that bring us to love others. This chapter alone is worth the money, even if it contains nothing new: good looks, common interests or compliments therefore lead to sympathy. We have somewhere Although always known, but here it is again confirmed scientifically.

The bottom line is a book worth reading for both would-be manipulators as well as for those who want to better set against manipulation defended by them comprehend better. You should take some time for the work but. More than a few pages at a time I never managed.