First of all, it works perfectly MFI certified cable for charging and syncing my IOS device. Tested on my iPhone 5 and MacBook Pro, it works perfectly with both.
The lighting connector, the LP with brand logo, is made of a solid rubber casing The cable itself is really thick and long and the two end connectors are strong and durable as you can see from the pictures. My experience in the plastics industry, the construction of it is almost unbreakable. The other cable I bought for myself is much lower. That was the risk of being broken at the connection points of both ends.
This cable works great for the execution of the decision to the place where you stay, while the normal 3-foot cable can not reach in most cases. You do not have to move anymore when you need to check that your phone is charging. This design is certainly a good point for all users.
Another detail that I love is the simple white Velcro tie. This link allows the management of the cable easy way. I can keep it under control long cable easily when it is not in use. Compared to other cable, most of the time I just let lose a mess, because I do not like to use an additional hard link is not practical at all when it should be used frequently.
Basically, I like this product, durable and practical.