1. The price is relatively cheap - the cases offered in the Kindle Store are partly heavily overpriced
2. It is very practical: one can stand the Kindle for reading in front of him, without having to hold it
3. It looks very chic, individually a subtle and looks quite classy.
4. feels comfortable and is processed properly
5. protects well thanks to padding and weighs a little less than a real leather cover
6. Thanks leatherette had to give their lives for no cow ... ;-)
Conclusion: I would buy the shell anytime!